Cranford Real Estate Market Report – September 2019

September 3, 2019


Cranford remains one of the most sought after towns in Union County. Here’s what’s been happening in the Cranford real estate market this summer.


Active Listings Sold Listings
August 2019 107 25
August 2018 89 21
12 month average 103.92 22.38

This big decrease in inventory this month should make it a little easier to sell your Cranford home this fall.

Active and Sold Listings in Cranford sept 19

Inventory and sales are variable  monthly as shown by the peaks and valleys in the graph above. Some variability can also be attributed to homes that are more desirable or less desirable than the average Cranford home. Homes that are in exceptional condition or well priced won’t stay on the market long, whereas distressed properties or homes in disrepair stay around longer and cause data variations. Even conditions such as weather affect home sales – fewer buyers are out looking on days that are oppressively hot or rainy.

Realtors use an analysis called Months of Inventory to evaluate the real estate market. The Months of Inventory is equal to how long it would take to sell the existing inventory if no new houses were put on the market.  When the Months of Inventory is below four months, realtors call it a seller’s market because the supply is relatively low so sellers have a stronger position in negotiations between a buyer and a seller. When the Months of Inventory is above seven months, realtors call it a buyer’s market because the supply is relatively high and buyers have a stronger position in negotiations. Months of Inventory between four and seven is considered a normal market with a good balance of buyers and sellers.

Months of Inventory
August 2019 5.06
August 2018 4.24
12 month average 5.03


Despite a weak seller’s market for 2017 and the first half of 2018, Cranford currently is enjoying a normal market.


Average List Price Average Sale Price
August 2019 $531,270 $517,346
August 2018 $564,503 $496,662
12 month average $543,504 $490,370

The average sale price of a home sold in Cranford in August was $517,346,  slightly higher than the 12 month average of $490,369.

Average Sale and List Price for homes sold in Cranford sept 19


The important thing to note about the graph is not the variability but rather the overall long term trend which is represented by the straight black line which shows a healthy increase in home list prices and sale prices in Cranford over the past seven years.

Days on Market

The homes that were sold in August in Cranford had been on the market for an average of 34 days –  slightly faster than the 12 month average in Cranford of 38.4 days. Summer sales are usually brisk whereas winter sales tend to slow down. Homes that are in better condition, are priced better, or are marketed more strongly tend to sell faster.

Days on Market
August 2019 34
August 2018 31
12 month average 38.40


What this means for buyers:

  • Be educated. Learn what kind of home you want. Decide with your family members what you need in a home and what you want in a home.
  • Be informed. Spend some time getting to know the inventory. Learn what homes look like in your price range. Learn what home features you can afford.
  • Be ready. Have your pre-approval ready so that you can act quickly when you find your perfect home.

What this means for sellers:

  • If you’re on the fence about selling your home, this may be the perfect opportunity to get the most money in the shortest amount of time.
  • Even in a shrinking inventory situation, you’re still competing with other homes on the market. View the other homes that are offered for sale and make sure your home is the best one in its price range.
  • Make your home available for potential buyers.

To read more about the real estate market in Cranford, please read our earlier market reports here.  For more information on how Team Zuhl can help you, please click here or call us at 908-917-4189.