Cranford’s housing market continued its transition in June 2025, revealing a more balanced and measured landscape for both buyers and sellers. While the post-pandemic surge has cooled, the town remains a highly desirable place to live, and homes that are well-prepared and priced correctly are still moving, however, just not at the breakneck pace we saw a year or two ago.

Inventory and Buyer Activity

One of the most notable changes this month is the increase in available inventory. The months’ supply of inventory in Cranford rose to 2.6 months, which is up significantly from earlier this year and is a clear signal that homes are staying on the market longer. This gives buyers more options and breathing room to shop carefully, rather than rushing to compete in bidding wars.

This increase in supply has shifted the dynamic away from the red-hot seller’s market we experienced in recent years. According to the latest data, for every 100 homes available, only about 40 to 60 buyers are actively contracting. This equates to a seller-to-buyer ratio of about 2:1, tipping the scales ever so slightly in favor of buyers for the first time in quite a while.

New Listings and Pricing Sensitivity

June also saw a steady flow of new listings entering the market. However, not all homes are generating instant interest. With inventory rising and buyers having more choice, pricing has become the key factor in driving showings and offers. Turnkey homes that are clean, updated, and priced competitively continue to sell relatively quickly. Meanwhile, properties that are priced too aggressively or need significant work are sitting on the market longer, with many requiring price reductions before going under contract.

We’re entering a phase where price sensitivity is high, and buyers are less willing to stretch their budgets or waive contingencies. This puts pressure on sellers to position their homes properly from the outset.

What This Means for Sellers

For homeowners thinking about selling in Cranford, this shift shouldn’t be viewed as a negative—it’s an opportunity to succeed with the right strategy. While the days of receiving a dozen offers in one weekend may be behind us, the market still rewards homes that are staged well, marketed professionally, and priced according to current conditions. With buyer demand still present and values holding steady, sellers who follow expert guidance are seeing solid results.

If you’re thinking about listing your home, it’s more important than ever to invest in strong marketing, accurate pricing, and property preparation. That includes professional photography, a 3D virtual tour, and exposure to the widest possible audience, both online and through agent networks.

For Buyers: More Choice, More Power

For buyers, the Cranford market in June offered a refreshing shift toward balance. Increased inventory has reduced competition in many price ranges, giving buyers more room to negotiate on price, terms, and contingencies. It’s an especially good time for those who may have lost out in previous bidding wars or were simply priced out by fast-rising values in recent years.

However, with interest rates still fluctuating, it’s wise to get pre-approved and work closely with an agent who understands the local inventory and can help move quickly when the right home comes along.

Final Thoughts

Cranford remains one of Union County’s most sought-after towns, thanks to its charming downtown, excellent schools, walkability, and commuter-friendly location. While market conditions are shifting, that core appeal remains strong. The key to success, whether you’re buying or selling, is working with someone who understands how to navigate this evolving landscape.

If you’re thinking about making a move, or you’re simply curious about your home’s current value, I’d be happy to provide a free personalized market analysis and walk you through your options.

Call my office at 908-664-1500 x564
Or call/text me directly at 908-917-4189
Email: wayne.zuhl@gmail.com